/ BRAND IDENTITY / PACKAGING / BRAND WORLD
KEEPING IT REAL
We all aspire to make our little ones home made food every day but that isn’t always possible. As parents we have a lot on our plates and there’s not always enough time in the day to do it all.
Keep It Real Baby are a start up in the UK who make nutritious, clean, organic food for little people that is as close to home made as you can get. They use the best organic fruit and veg from trusted suppliers, and make fresh purees that are cold pressed using HPP to retain all the nutrients. The end result is ready to eat food that parents can feed their little ones without guilt.
I was asked to help with their brand creation, identity and packaging design. The ideas needed to communicate their core values of: keep it honest, keep it playful, keep it inclusive and keep it inspiring. I wanted to create something that both adults and kids could instantly fall in love with and relate to, whilst also having a human, honest element to the design. My inspiration came from our favourite kids book - The Very Hungry Caterpillar. The lovely rich textures fitted perfectly with the idea of honest, playful food. We then balanced this with a very clean and modern brand identity.
